Is You Is, Or Is You Ain’t a Niche Website?
The kind of website or blog you have will have a huge affect on what your traffic strategy should be. Should you go after search traffic or should you focus your energy on social media and let Google catch up. If you have a bigger more authoritative blog/website you might want to go after social media traffic, If you have the typical niche website you will find it hard to get any sort of substantial social media following therefor you will need to focus your efforts on SEO, link building and creating a Google friendly website.
Attracting an audience really depends on whether you have a blog or a website. If you have a micro niche website or a business website you will mainly need to focus on Google and SEO, I say mainly because it never hurts to have a social presence…especially for businesses.
A blog is different from a website because it is continually updated with new posts, whereas a website usually has static pages and possibly a blog section on it. On a blog you will need to create an audience and build authority in that niche by continually adding valuable content that gives your readers a reason to stick around.
Building Links On a Website’s VS Blog’s
Building A Static Website
You will need to use a completely different link building strategy when it comes to a static website or niche websites then you will for a blog. Let’s say you have a niche website focused on halogen light bulbs, sure you can build a Facebook page for light bulbs, but you will really need to think outside the box to get any engagement. A good strategy for a niche site like this would be blog commenting, reaching out to more authoritative sites, guest posting and building a review website that someone like a hardware store or interior decorator would want to link to.
Niche websites are usually have about 10 to 20 pages and the content you add needs to be laser focused and created with the search engines in mind. So in the case of a niche website you would need concentrate more on building links and less on adding content (to that site).
Keep in mind that because you will only have 10 to 20 pages and they will need to be exactly what the visitor wants, because you want the visitor to take advantage of your offer. If you offer them a great looking website that is a valuable resource they will be putty in your hands…as long as you can get them there.
Larger websites like Walmart or Home Depot can have thousands of pages on them. Each of these pages serve a specific purpose on that website. These could be product pages or pages explaining a service that company or website offers.
Most eCommerce stores are built on a static website because when someone goes to a website like walmart.com they don’t really care what the store manager is up to, they just want to buy a new riding lawn mower. Some static websites will have a different blog section or subdomain called walmart.blog.com.
Building A Blog
When you are building a blog think of it like a journal or a magazine. Your audience will want to keep coming back because you are entertaining and/or you post interesting information for them to consume. On a blog it is much easier to build a social media presence, because your blog usually takes on your personality, and if people are following your blog they will want to see what else you are up to around the internet.
When you are link building for a blog you can usually get better results by being social then you can from search engines in the beginning. It is not impossible to get ranked in Google, It just takes a little more time. The one advantage a blog has over a website is that the more content you add, the better your chances of ranking in the searches are, and the better your content the more other bloggers will want to link to you.
On a blog you have a little more flexibility when it comes to adding content. You can basically write anything you want, but if you want returning visitors you will need to keep your blog based around one theme. If you have a blog about pets, you wouldn’t want to write about your job all the time, unless your a veterinarian.
How a Website And a Blog Are The Same.
These days with WordPress the line between building a website and building a blog is more and more blurred. With one click of a button in the WordPress dashboard you can have a static website and still have a blog on the same domain.
At it’s core level building an audience is also the same. whether you have a blog or the typical website you still need to build links, build your social presence and authority. The strategies you use really depend more on what your goals are rather that if you have a blog or website.
If you run a blog, keep in mind, with Google changing it’s algorithm on a daily basis you really need to stay up to date when it comes to “white hat” link building techniques if you plan on being around in the future.
If you run a niche website you might want to take a few more “grey hat” chances to gain quick traffic if you are not as concerned about the long term picture of that website. I wrote an article called what does Google really want that goes into why we really don’t know what is going to work today, and we really don’t know what will work in the future. What is labeled “grey” hat today could very well be “black hat” a year from now.